So it seems we've got a blip at Topicle.com on today's tech PR circuit. Topicle.com is a kind of meta-search engine that allows people to assemble links to their sites and create specialized 'vertical' search engines for particular topics. For instance someone (most likely a paid employee of Topicle.com) created a search engine for Real Estate that includes a bunch of links to reportedly reputable site concerning real estate. It could be said that Topicle addresses the problems outlined in my last post: Rise Of The Linkmeisters, in that it is supposedly less susceptible to outright SEO manipulation.
But Topicle still thrives under the aegis of the collaborative Web 2.0 thesis. As I sat staring at the Topicle homepage one thought came to the fore: Why on earth would I want to spend my time assembling links for some 'vertical search engine' given that those links are public information? I could think of a few reasons:
1) I am working in this industry vertical and I want only my links to show up in a search, so... I just pick out my links and register them as the Official Search Engine of Industry Vertical X. Welcome back to the Linkmeister SEOfest.
2) I like to play around with web sites that look cool. LOL!!!!1!!
3) I'm a kid and this is a great opportunity to look important and help to put my individual POV skew on the universe.
Who did you leave out of this equation Topicle.com? The people who matter: people who are trying to create reputable and valuable sources of information- and require recompense to do so. Because your rule is that my hard earned link collection is instant public property, you rob me of all my return on my hard earned work, and you implicitly prohibit the development of a search engine vertical that actually provides some level of information that's useful. These kind of sites are creating a culture of non-accountability and zero value. If this kind of thinking proliferates, we will certainly have a web not worth surfing.
Topicle: No thanks- I'll go play with YouTube.com instead. Create a policy where I can have some damn privacy, maybe I'll come back. In the meantime I'll steer clear of Anon's Awesome Vertical Search Engine.
Topicle.com link

